What is genre

Today we learned about genre, here is my brief summary of the lesson

Define Genre n Genre Convention

- Genre is a category of different styles, tones, and characteristic in a media.

- Genre conventions are story codes such as characters, soundtrack, setting, plot that are expected to be in certain genres, and has to complement the genre of the media.

Movie Title: The Pianist 2002

Describe the genre and genre conventions of the movie:

- The movie's genre is a hybrid genre consisting of war, history, drama. It's genre's convention consists of elements that associates and conforms to the genre of the movie. It contains guns, dead bodies, a nazi ruled  country, and explosions, as well as tragedy and evil soldiers.

Describe its audience:

- This movie is directed towards audiences age 13 and above, mainly audiences above the age of 17, as they contain extreme violence and cruel depictions of corpses and genocide. It is appealing to people who enjoys historical movies mainly set in the world war era and is also enjoyed by people who likes movies that depicts sadness and tragedy.

Movie: The Hangover part I 2009

Describe the genre and genre convention of this movie:

- This movie genre is a comedy and it contains multiple hilarious moments and humorous characters which is to be expected in a comedy movie and so it conforms to the movie genre.

Describe its audience:

-This comedy movie is directed towards audiences age 18 and above for it contains multiple sexually explicit scenes as well as harsh language. This Movie generally appeals to people who enjoy comedy movies and yearn for a some laughter.

Movie title: Fight Club 1999 

Describe the genre and genre convention of this movie:

-This movie is a hybrid Action/crime genre and its fast paced disastrous plot as well as the crime that took place in this movie which were committed by characters that possesses criminal traits conforms to the genre of the movie.

Describe its audience:

-This movie is directed towards mature audiences age 18 and above preferably over 21 as it contains multiple sexually explicit scenes, language, and violence. It is also a deeply philosophical movie that which might not be easy to understand. This movie appeals to audiences who enjoy action and crime as well as movies with a deeper meaning behind it, and not to mention plot twists.

Movie title: Taxi Driver 1976

Describe the genre and genre convention of this movie:

- This movie is a crime genre with a dark tone and complex characters which perfectly compliment its noire style, it is also located in a busy dirty city filled with corruption and prostitution which conforms to the genre of the movie.

Describe the audience:

-This movie is directed towards mature audiences age 18 and above as it contains a few sexual scenes and extreme violence. This movie speaks to what's still happening today as the main character is a man who has been burdened with loneliness his entire life and as a result he turned towards drugs and slowly starts to lose himself and is walking down a path of self destruction. It appeals to audiences who enjoy crime movies with a noir style and audiences who can relate to the main character struggles.

Research

Who is the target audience?

- This advertisement is targeted towards both genders, young adults, and people who appreciates travelling in general and wishes to travel the world

How is this audience usually targeted?

-This advert conforms to audiences who loves or appreciate travelling by showing sceneries and locations all around the world to spark the audience and inspire them to travel

Did this advert conform or subvert the normal way?

-it conforms to the audience in a creative way, as they put in so much effort in the advert

What images/location were used to appeal to the audience?

-Famous Landmarks, Historical Landmarks etc

What sounds/music were used to appeal to the target audience

- Inspiring music that resonates in the targeted audience's ears 

What peopple were shown in the ad? 

- A person who looks like a traveler travelling around the world and visiting landmarks and countries.

It appeals to the targeted audience because they feel like they need to be like the person in the video.

What is the message of this advert?

- To promote travelling and show audiences who are interested or take part in travelling the beauty of travelling.

https://youtu.be/7LVIikCr2rI

Who is the target audience?

- This advertisement is targeted towards families who are interested in travelling to Colorado and people who loves western sceneries.

How is this audience usually targeted

-It conforms to the targeted audience by showing shots of sceneries and nature

Did this advert conform or subvert the normal way?

-It conforms the normal way

What images/location were used to appeal to the audience?

-Canyons, Rivers, Mountains

What sounds/music were used to appeal to the target audience

- Instruments

What peopple were shown in the ad?

- Family and backpackers

What is the message ofr this advert?

-To advertise Colorado and persuade targeted audiences to visit.

https://youtu.be/QWrpx-lb1zw

Who is the target audience

-The target audience is young and old people who enjoy travelling and exploring the world. Their ages are usually around 20 to 50 years old. 

How is this audience usually targeted?

-They usually display sceneries, beautiful landmarks, and their culture from every part of the country.

Did this ad conform or subvert the normal way?

-It conforms the normal way

What images/locations were used to appeal to the audiences

- Lakes, Landmarks

what sound music did they use?

- Orchestral music, Symphonic

What peopple were shown in the ad? 

- Young Adults from around the world

What is the message ofr this advert?

- To Promote travelling

https://youtu.be/kij3n1iikKc

Who is the target audience?

- This ad is targeted towards young adult up to old people age 20 to 80, it is targeting people who are interested in going to Singapore or people who loves travelling in general for entertainment purposes. the reason for that is because this ad shows various activities for people those age.

How is this audience usually targeted

- They display numerous activities and places in the country which the targeted audiences could visit.

Did this ad conform or subvert the normal way?

- This ad conforms in a distinctive and unique way with creative camera works and angles as well as exclusive and professional editing.

What images/locations were used to appeal to the audiences

- Most of the scenes are shot in the city most crowded locations such as the airports or chinatown. They also showed us amusement parks and beach.

what sound music did they use?

-Outgoing pop music with numerous beats.

What is the message ofr this advert?

-Introduce the country of Singapore and what is in it, attracts and persuade the public to visit Singapore

My Team

Self Reflection:

Before we started filming, our team was in shambles and chaos ensued. We argued about our choice of  location and deciding our roles. But after filming everything went pretty smoothly.

Group Picture:

Weekly Progess

This is the plan for my project and my weekly progress.

Week	Start Date		Task		Blogpost Title	Content	Deadline
W1	22 July
W2	29 July	Pre Production	Research	1	Brief	Description of the brief, embed powerpoint	W2
				2	Plan & Weekly Progress	Plan for the whole project, Weekly diary	W2
				3	Team	Your team + Links ot their blogs	W2
				4	Research	Research into documentary openings of the same genre	W4
W3	5 August		Plan	5	Statement of Intent	Plan for the product	W4
				6	Storyboard	Scene by scene storyboard	W5
				7	Location Scout & Risk Assessment	Possible shooting locations, risk assessment table	W5
W4	12 August
W5	19 August	Production	Produce	8	Behind the Scenes	Images of the shoot	W8
W6	26 August
W7	2 September	Post Production	Edit/Reflection	10	Editing Process	How did you edit? Challenges, solutions	W9
				11	Self Reflection	Self Reflection Presentation	W9
W8	9 September		Edit
					SUBMISSION	Friday 13 September
W9	16 September		Submission	12	Final	Final ad	W9

 

Week 2

Do?

-We learned about semiotics this will help my project.

Problems?

-Slight difficulty in describing meaning behind a scene.

Solutions?

-Study more

To do?

-work on the project and hw

Week 3

Do?

-We did research on a travel video ad

Problems?

-Kenneth Robertson lee

Solution?

-Kick him out of this class

To do?

-Create an ad for our targeted audience

Week 4

Do?

- We learned about camera angles and camera movement as well as how sounds are used in films to influence the scene.

Problems?

-Kenneth Robertson Lee

Solutions?

- Put him in a guillotine

To do?

- Storyboard             

Week 5:

Do?

-We learned about sounds, type of sounds, how it is implemented in media text.

Problems?

-Memorizing all type of sounds

Solution?

    -Practice

To do?

-Storyboard

Week 6

Do?

-We learned about editing and how crucial it is to creating a high quality media text. We also learned about the techniques of editing.

Problems

Memorizing all the editing techniques

Solutions?

-Practice

To do?

- Storyboard

Week 7

Do?

- we learned theories about media text (levi strauss, steve neil, david buckingham)

Problems?

- I had no problems

Solution?

- beer & chips

to do?

- CCR

Week 8

Do?

- Finalize our project

Problems?

- Figuring out how to do ccr

Solution?

- Ask for help from my mates

to do?

- FINISH CCR AND BLOG POST

Project Brief

 Here is the brief for my tourism ad project

Self Reflection:

This is my brief i'm incredibly looking forward to finalizing my team's project video and finish my ccr.