Screen Test: Audience Feedback
Me and my group created and distributed a questionnaire which aims to gather audience feedback, here is the blog.
The purpose of a screen test is to gain audience feedback about our work and see if their are any improvements that can be made. We decided to use Google Forms to create a survey to share without audience because, it is very easy and simple to both make and distribute our questionnaire to the potential audiences. Here are our questions:
1. What do you like about our film opening?
2. What improvement could be made?
3. Are these characters portrayed in a realistic manner considering their age bracket?
4. Considering this is an opening to a longer film, would you watch the rest of the movie?
5. Which of these potential title options would fit the movie best?
We chose these questions because we believe it would cover most of what we could and need to know in order to make substantial improvements and changes which would allow our film opening to better cater towards our intended demographic. We showed the clip to (3) members of our target audience to ensure that the feedback we receive is appropriate. Finding people for the screen test was easy, because our intended demographic isn't niche and is part of our existing friend group outside of our media class. Here is the draft that we showed audiences for the screen test:
Here are the results from the audience feedback:
- From the feedback I think we learnt that we did most things right, or atleast toleratble enough for people within our demographic to be able to accept it as a piece of media. The editing and effects within the opening was able to radiate a sense of grittiness and chaos, which might've helped the audience feel more immersed and interested, meaning this part of our film is good and we probably won't change much about it. We also managed to portray the characters pretty accurately based on their age bracket, according to the audinece of course, which also is good since we won't have to reshoot much or force and change how we act, I think acting according to the age bracket of teens is easy since we ourselves are teens, we won't change much about our acting except maybe refining it abit more.
- There are a few things that me and my group are gonna change. Originally me and my group wanted to call our film "Decent Boys", after much discussion though we decided that it was weird and wanted to change it, the audience research seemed to agree since no one chose that title, instead we might call it "Bildungsroman" as per the preference of our potential audience. The draft my group used unfortunately did not include audio yet, we are definitely going to change this.
- I believe that this screen test and audience feedback questionnaire was very useful because it helped me and my group decide on things that we were debating and unsure of. This included things like the title, which we spent most of our project lessons trying to decide through discussion and the use of AI, so it's just good to have something we could choose that the audience likes, or at least have a base on what the audience may like. It also helped us clarify whether or not our acting is good enough, based on how accurately we acted depending on our age bracket.
Self Reflection:
The audience feedback help give us an understanding of what our targeted audience want, thus giving us the confidence to remake and fix the problems that we have in our video.
Not much was received from the audience feedback however it gave us some comfort in knowing that we managed to get a few things done and get a rough idea on how we should continue with our project.
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